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CONFIDENTIAL

Memorandum

To
The Chief Executive Officer
From
The Chair
Re
Apple's pricing email
Date
02 October 2026

Your top-20 mobile puzzle game rides a Sony Pictures Spider-Man licensing deal whose film opens in four weeks. Apple gave you 14 days to kill the dynamic-pricing system driving 22% of revenue, or featured placement disappears through the cross-promo window.

Bring a pen. Do not bring slides.

— The Chair02 · X · MMXXVI